Images are so important. And a retirement community wants to have an image of being young and vibrant. I’m not sure why, but it seems to be the case. It must be for new prospects. Being warm, comfortable and well fed is enough for me.
Carole and I took a few days off last month and went to Ocean City. We walked on the boardwalk, but also spent our fair share of the time sitting on the boardwalk benches. As I sat there watching people pass by, I noticed a lot of them had tattoos. That’s when it hit me. The Fairfax retirement community needs a tattoo parlor!
I’ll bet we would be the only retirement community in the country with our own tattoo parlor. Take that Greensprings. Talk about young and vibrant. One of the problems with tattoos is when you get old, they fade and your skin sags. But since we are already old and our skin already sags, we won’t have to worry about our tattoos changing shape.
I know we are limited for space in the Community Center, but I think I have a fix for that. We could put the tattoo parlor in the back of the beauty salon. One of the benefits would be that a woman could get a tattoo while she was getting her hair done. I’m sure if we can pull this off, we will get a lot of free press.
I know I am thinking outside the box, but here at The Fairfax we have some outstanding artists and art classes. Wouldn’t it be great if one of our own up-and-coming artists became a tattoo artist. Probably more free press.
Themes are also important with tattoos and we have some naturals. We have the patriotic theme and the wildlife theme. I’m thinking of getting an American flag on one arm and a blue heron on the other. I can’t convince Carole that a tattoo will make her more youthful and vibrant. I know what we could do. The first month we could run a special on tramp stamps!
I just reread what I have written and I’m not sure everyone will agree with my approach. Don’t you just hate doubting Thomases?
Written by PJ Rice at www.ricequips.com